Abstract:
How sustainable tourism is promoting green economy in Kenya Green economy refers to one that improves the human well-being and builds social equity while reducing environmental risks and scarcities. Over the past few years, the concept of green economy has emerged as a strategic priority for many governments around the world, including Kenya. Perhaps the most important question is why does green economy matter? And what measures are we implementing to transition from the more dominant current model to a green economy? Indeed, there is global consensus that we need to transform our economies, so that we are primed to tackle the current global challenges such as climate change, water scarcity and improper waste management among others.