Kenya’s Tourism: Polishing the Jewel

Abstract

Tourism in Kenya can grow stronger and contribute further economic gains if the government commits to policy reform that enhances the enabling environment, comprehensively protects the sector’s asset base, and builds capacity. Kenya has been a tourism leader and has pioneered products that are world class. The country has a great asset base, entrepreneurial people, and a geography and climate that allow year-round tourism activity. Kenya invented the photo safari and still defends it strongly; it moved into private game ranches and private conservancies, which illustrates Kenya‘s ability to be progressive yet practical in its goal for sustainability. On the other hand, Kenya‘s beach tourism is a tired and less competitive product in today‘s marketplace; but could rebound if the necessary rehabilitation is achieved. Strategic development of business and conference tourism also holds promise. Cultural heritage tourism resources are also abundant and command further development.