Policy Brief on Impact of Covid-19 on Tourism in Kenya, the Measures Taken and the Recovery Pathways: Product Improvement and Diversification Strategy for Kenya

Abstract

Kenya’s key tourism products have mainly centred on African Safari and beach destinations. This is due to the fact that, the country is well endowed with a long coastline and a diversity of wildlife species. Over the years, there has been over dependency on the nature-based products as the main source of tourism revenue and over 80 percent of the industry’s earnings are driven by nature-based tours. Whilst recognizing the importance of nature-based products, much effort is needed to diversify the industry to include a wide range of other products.