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Policy Brief on Impact of Covid-19 on Tourism in Kenya, the Measures Taken and the Recovery Pathways: Product Improvement and Diversification Strategy for Kenya
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| dc.contributor.author | Ministry of Tourism and Wildlife | |
| dc.date.accessioned | 2021-01-19T09:40:19Z | |
| dc.date.available | 2021-01-19T09:40:19Z | |
| dc.date.issued | 2020-06 | |
| dc.identifier.citation | Policy Brief on Impact of Covid-19 on Tourism in Kenya, the Measures Taken and the Recovery Pathways: Product Improvement and Diversification Strategy for Kenya. June 2020 | en_US |
| dc.identifier.uri | http://www.ku.ac.ke/gtrcmc/wp-content/uploads/2020/11/PRODUCT-IMPROVEMENT-AND-DIVERSIFICATION-STRATEGY-FOR-KENYA-JUNE-22.pdf | |
| dc.identifier.uri | http://tcmih.ku.ac.ke/handle/123456789/88 | |
| dc.description | A research report commissioned by The National Tourism Crisis Steering Committee, Ministry of Tourism and Wildlife | en_US |
| dc.description.abstract | Kenya’s key tourism products have mainly centred on African Safari and beach destinations. This is due to the fact that, the country is well endowed with a long coastline and a diversity of wildlife species. Over the years, there has been over dependency on the nature-based products as the main source of tourism revenue and over 80 percent of the industry’s earnings are driven by nature-based tours. Whilst recognizing the importance of nature-based products, much effort is needed to diversify the industry to include a wide range of other products. | en_US |
| dc.description.sponsorship | Ministry of Tourism and Wildlife | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Republic of Kenya | en_US |
| dc.relation.ispartofseries | Policy Brief on Impact of Covid-19 on Tourism in Kenya, the Measures Taken and the Recovery Pathways; | |
| dc.subject | Covid-19 and Tourism in Kenya | en_US |
| dc.subject | Diversification Strategy | en_US |
| dc.subject | Ministry of Tourism and Wildlife | en_US |
| dc.title | Policy Brief on Impact of Covid-19 on Tourism in Kenya, the Measures Taken and the Recovery Pathways: Product Improvement and Diversification Strategy for Kenya | en_US |
| dc.type | Technical Report | en_US |
